The perfect blend of medjools and natural ingredients with no added sugar. Juicy and sweet, a unique caramel-like flavor profile, nutrient dense, and a versatile food.
Our focus has always been on getting more people to enjoy nature's tastiest power fruit: Medjools.Dates are the king of fruits and Medjools are the king of dates. They are juicy, sweet, nutrient dense, and versatile.
Where we play
Medjools in their typical state aren't always seen as beautiful to the everyday consumer too busy to give them a try. They've got natural wrinkles on their skin, dark in color, and sticky on fingers. But the benefits are too much to watch so many people pass up on nature's tastiest power fruit - the answer was Jool: the perfect blend of medjools and natural ingredients with no added sugar. Jool is about getting more people to enjoy nature's tastiest power fruit, medjools, by fixing sugary foods with a healthy natural sweetener.
Ingredients that marry well with Jool
Upgrade from unhealthy, sugary, palm oily jams and spreads.
Jool is the perfect blend of medjool dates and natural ingredients with no added sugar. Sweet yet counts as a serving of fruit and is packed with vitamins and minerals. Natural Fibrous Sugar - NFS (TM) linked with countless health benefits. Nutrient dense with a good source of vitamins, minerals, and even protein. Tasty, versatile.
All the benefits of Original Jool turned into a chocolate spread. A healthy chocolate spread that is because we only use unprocessed raw cacao - a super food in it's own right. Upgrade your sugary, palm oily, and processed spreads with Chocolate Jool.
Nut Butter Flavored Jool
Original Jool powered up with healthy nut butter proteins including peanuts and almonds. Jool is complimented in flavor by these delicious nut butters. The perfect ratio of natural fibrous sugars and plant based proteins great for kids and athletes. Enjoy the boost of protein and flavor without having to scratch the roof of your mouth.
Jool Nut Butters
Peanut Almond Butter Reinvented. All natural peanut and almond butter with just a little bit of Jool. No need to stir or dig the bottom of the jar. No added sugars or palm oil. Jool makes the impossible possible with it's ability to keep the natural oils in nut butter from separating. Staying clean or keto can be hassle free. Upgrade your nut butters with Jool Nut Butters.
Tahini (ground sesame seeds) is a super food rich in minerals including phophorus, lecithin, magnesium, potassium and iron. A high protein source than most nuts and high in healthy fats. Just like the complimentation with nut butters we have tahini flavored Jool as well as a no stir tahini with just a little bit of Jool.
Principles of Clean Eating We Follow
We're on a mission to fix sugary foods with a healthy natural sweetner. To stay true to our mission we follow four main clean eating principles.
- - Minimize processed foods
- - Choose unrefined over refined foods
- - No preservatives, artificial flavors, colors
- - Use essential ingredients with a purpose
We do our best to think about why we use each one of the ingredients in our products, what purposes do they serve in the product and to our customers. If we have any doubt about either of those questions we know the right thing to do is to keep it out or wait until we can answer those questions.