Our Mission

Consumers demand their foods be healthy. We do too. Unfortunately, many foods are highly processed and nutrient poor. We believe that nature already has the diverse foods we need for all the uses we could possibly want, and that is a fact we are here to promote. We started Jool, the first ever originally formulated medjool date spread in the world, to change they way you think of nature’s tastiest power fruit.

  • Cleanse and purify sugary foods with a healthy natural sweetener.

 You Are What You Eat

Foods you put in your body have a direct effect on your health and well-being. Nutrients from what you eat provide the building blocks needed to repair, heal, and rebuild everything in your body, from your skin and hair to your muscles, bones, digestive, and immune systems.


A diet filled with highly processed food that’s low on nutrients doesn’t give your body much to work with while clean, nutrient rich foods help you build a body that works better, and is less susceptible to aging and disease. Clean foods are minimally processed and as direct from nature as possible. They're whole and free of additives, colorings, flavorings, sweeteners, and hormones.

Processed foods often have low amounts of fiber and water, a high ratio of calories to nutrients, and a mix of tastes from added sugar, salt, and flavoring that overly stimulates the appetite. Clean foods are the opposite: lots of fiber, nutrients dense, and free of added flavors - all of which make you feel full before you consume too many calories. What you eat has a major effect on your body and how you feel!

Why Now? Cost to delay.

Each time you eat a sugarified jam/jelly or a oily spread you set yourself back from your full potential by supplying your body with nutrient poor foods that excites your taste buds for a flashing moment only to make you feel guilty, tired, and weak later on. Switch to the healthy alternative, Jool, a spread made with nature’s tastiest power fruit. Start realizing all the benefits your body needs to keep you running at your best so you can be your best.

Nature’s tastiest power fruit might not be much to look at - plain and brown and a little sticky. But scoop some Jool in your mouth and you'll be rewarded with a sweet taste and delightful texture.