Dates: nature’s main squeeze.Jool’s all-natural, date-powered nut and seed butters are the fuel you need for a healthy, happy life. Say goodbye to processed sugar and artificial preservatives: our labels have just three ingredients. Feel good about enjoying that tasty snack with Jool.
It’s time to focus on clean. 11 million people die each year from unhealthy diets. When we reach for a simple snack to fuel our day-to-day, we’re too often welcoming processed junk into our bodies: added sugar, corn syrup, dyes, preservatives, sweeteners, and a whole lot more. In fact, the average American consumes 22 teaspoons of sugar each day. We really are what we eat, as the saying goes, and we’re becoming walking laboratories for chemicals and processed garbage. That’s where Jool comes in.
Dates: maybe not the prettiest of nature’s fruits, but one of the most powerful. These wrinkled little fruits are high in fiber and have been linked to numerous health benefits, including reduced inflammation, better heart health, and calm digestive systems. They’re also one of nature’s sweetest fruits, which makes them a perfect base for craveable chocolate spreads and all-natural nut butters with no added sugar.
Enjoy mess-free snacking.
Dates are naturally fibrous, and we love them exactly the way they are. However, their texture means that date spreads are often messy and difficult to incorporate into your routine. No longer: we’ve created the first date spread squeeze bottle, so that tasty toast or satisfying sandwich is just a squeeze away.
Our Commitment to Health
We made Jool because we believe in health for both our customers and the planet. Existing chocolate spreads and nut butters include a ton of processed sugar, artificial preservatives, and other unpronounceable ingredients that contribute to the epidemics of obesity, diabetes, heart disease, and other serious health problems in societies around the world. These ingredients are also bad for the environment: growing and processing sugar destroys natural habitats and pollutes our precious air and water supplies. Learn more about our commitment to human and environmental health here.
Why We Made This
Jool was founded by Ahmed Naguib, a Johns Hopkins alum and healthcare professional that knew there had to be a better way to enjoy chocolate spreads and nut butters without consuming processed sugars and unpronounceable preservatives. Ahmed thought back to his childhood, when his mom served dates in a variety of dishes and told him how healthy they were. After experimenting with combinations of dates, chocolate, peanuts, and almonds, Ahmed developed the simple recipes that Jool customers know and love.