Dates: nature’s main squeeze.

Jool’s all-natural, date-powered nut and seed butters are the fuel you need for a healthy, happy life. Say goodbye to processed sugar and artificial preservatives: our labels have just three ingredients. Feel good about enjoying that tasty snack with Jool.

Naturally date-licious.

Enjoy mess-free snacking. 

Our Commitment to Health

We made Jool because we believe in health for both our customers and the planet. Existing chocolate spreads and nut butters include a ton of processed sugar, artificial preservatives, and other unpronounceable ingredients that contribute to the epidemics of obesity, diabetes, heart disease, and other serious health problems in societies around the world. These ingredients are also bad for the environment: growing and processing sugar destroys natural habitats and pollutes our precious air and water supplies. Learn more about our commitment to human and environmental health here.

Why We Made This

Jool was founded by Ahmed Naguib, a Johns Hopkins alum and healthcare professional that knew there had to be a better way to enjoy chocolate spreads and nut butters without consuming processed sugars and unpronounceable preservatives. Ahmed thought back to his childhood, when his mom served dates in a variety of dishes and told him how healthy they were. After experimenting with combinations of dates, chocolate, peanuts, and almonds, Ahmed developed the simple recipes that Jool customers know and love.