Naturally date-licious.Jool’s peanut, almond, and tahini spreads are powered by dates, which provide the same sweet taste as leading brands with no processed sugar or artificial preservatives. We’re defining the next era of craveable, great-tasting food powered by nature.
It's time to focus on clean.
11 million people die each year from unhealthy diets. When we reach for a simple snack to fuel our day-to-day, we’re too often welcoming processed junk into our bodies: added sugar, corn syrup, dyes, preservatives, and sweeteners. In fact, the average American consumes 22 teaspoons of sugar each day. We really are what we eat, as the saying goes, and we’re becoming walking laboratories for processed ingredients. That’s where Jool comes in: our date spreads are powered by one of nature’s healthiest ingredients. They provide all of the sweetness you expect from a spread without any unhealthy additives.
Dates: maybe not the prettiest of nature’s fruits, but one of the most powerful. These wrinkled little fruits are high in fiber and have been linked to numerous health benefits, including reduced inflammation, better heart health, and calm digestive systems. They’re also one of nature’s sweetest fruits, which makes them a perfect base for date butters and date spreads.
Our Commitment to Health
We made Jool because we believe in health for both our customers and the planet. Existing spreads and nut butters include a ton of processed sugar, artificial preservatives, and other unpronounceable ingredients that contribute to the epidemics of obesity, diabetes, heart disease, and other serious health problems in societies around the world. These ingredients are also bad for the environment: growing and processing sugar destroys natural habitats and pollutes our precious air and water supplies. Learn more about how our date spreads and date butters promote human and environmental health here.
Why We Made This
Jool was founded by Ahmed Naguib, a Johns Hopkins alum and healthcare professional that knew there had to be a better way to enjoy spreads and nut butters without consuming processed sugars and unpronounceable preservatives. Ahmed thought back to his childhood, when his mom served dates in a variety of dishes and told him how healthy they were. After experimenting with combinations of dates, nuts, and seeds, Ahmed developed the simple date spread and date butter recipes that Jool customers know and love.